Rule 1 made easier: shameless blogwhoring
We’ve made Rule 1 easier. If you or your blog knows how to make a trackback, you can add a trackback from our article to your blathering when you discuss a Reader article.
The Walkerville Weekly Reader is proud to announce support for the latest in Internet technologies, the “trackback”. Using the “trackback”, bloggers or other newsmen can quote from a Reader article, link to the Reader for attribution, and then “ping” our “server” to let us know about it. Our “server”, suitably gratified from a good “pinging”, will then link back to the mention.
That’s right. Unlike other members of the mainstream media, whom decorum prohibits naming, we enjoy it when the little people talk about us. These bloggers in their basements are quaint creatures, like Smurfs, and their rituals should be encouraged.
It’s like letters to the editor, without us having to hire a letter opener. Letters are dangerous things, even from the wise to the wise, and all paper-cuts may go ill.
There are of course requirements. There are layers upon layers of fact-checking, because we are a mainstream media source. And, you must provide a URL, because that is required and we are all about following the law. But being good newspapermen, we also create our own invisible laws, and one of those is that you must also say who you are. Either blog_name or title must be provided. There may be other laws, which we shall make up and retroactively enforce against conservatives, tea-partiers, and racists.1
But we repeat ourselves. Those people are always racist.↑
Yes, that does mean you have to read to the end. Have at least one layer of fact-checking, please.↑